This information then gets used to try to figure out which ads will be most enticing to you. These elements frequently embed tiny data files known as cookies and hidden images called web beacons to analyze what you watch and read, and to track your movements when you go to other parts of the web. Behind the scenes, a typical web page pulls in ads, photos and videos, social-network widgets, recommended links, commenting sections, and other elements from dozens of companies’ servers.
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